Week 6: Clear - Web 2.0 Tools

This week presented itself with our first big project in ISM3004, it was called the web 2.0 tool project. At first glance, this project looked like a daunting task and I was confused on where to even begin. After printing and reading the instructions several times, I had a better idea on what was being asked of us and how to proceed. I then proceeded to look at different web 2.0 tool websites including ones like Joggle and ImageLoop to decide which one to use. After looking through several different tool websites I went to the course website to see what other students were using to create their slides. The majority of students were using a tool called One True Media (www.onetruemedia.com). After visiting their website, I found that tool to be incredibly easy to use with a friendly interface and the ability to easily edit ones work.

I then signed up to create my montage at One True Media and began to work on my project. However, first I needed to decide what I was going to write about. Originally I planned to write about my current girlfriend, but did not have enough photos on my computer to put together a good presentation. Then I settled to do it on my company, Rx7 Boutique which has been in business for a little bit over a year. I had a lot of photos and information I could used to make an excellent presentation. What I thought would originally only take 2 to 3 hours ended up taking over 8 hours to finalize and make everything just right. The montage came out great and does an excellent job of giving a preview of my company and a glimpse of what we are capable of doing.

This tool can be incredibly important in business. It attracts a new and diverse customer base and gives them a non-traditional way of looking at one's company. More companies should use this tool to widen their customer base and ultimately create more revenue. It is very easy to use, even for those with minimal computer knowledge, thus no one should hesitate to give the web 2.0 tool a try. I believe the future or marketing and advertising lies within the web 2.0 tools and we will be seeing much more use of the tool in the upcoming years.